2. Privacy Policy

A. A privacy policy needs to inform customers about how the company collects, uses, and shares their customer’s information.

B. The privacy policy should be easy to find and linked to all pages (footer or header).

C. The privacy policy needs to be on a single page or pop-up window. 

D. The privacy policy's sharing section must explicitly state: "SMS opt-in and phone numbers collected for SMS communication purposes will not be shared with any third party and affiliates for marketing purposes"

Additional Considerations:

- Please refrain from providing examples of full privacy policies.

-The privacy policy cannot be vague or simple; it needs to take all aspects of use, collection, and sharing into consideration.

A company can share information as long as it does not share SMS consent or phone numbers for SMS by providing the disclaimer; it will be compliant.

- PDF files are generally acceptable for privacy policies when they are easily accessible and include the required SMS statement.

3. Opt-in Language

If a customer uses a contact form on the website to collect consent, incorporate a checkbox with the following statement "By checking this box, you agree to receive SMS messages from (company name) related to (SMS Use Case). You may reply STOP to opt-out at any time. Reply to HELP to (phone number) for assistance. Messages and data rates may apply. Message frequency will vary”

 

Learn more on our privacy policy page and Term & Conditions 

 

Below is a screenshot of what the opt-in language should look like for conversational use cases